FitCheck is an online shopping platform that elevates customers' shopping experience. It was created to make shopping easier, more fun, and gives users free reign to explore their style. It uses state-of-the-art technology, such as artificial intelligence, to run as effectively and efficiently as possible in addition to providing customers with a virtual try on feature. FitChecks main feature that sets it apart from competitors is its virtual try on feature that is extremely lifelike and easy for customers to use. Customers create their profile and input their measurements along with pictures and scans, so the AI technology can create an accurate, lifelike model of the customer. Customers can then try on clothes from the comfort of their home or even in a rush or on the go because it is quick and easy. In addition, FitCheck offers 24/7 assistance from a personal stylist for customers to seek advice from, recommendations, or if they simply have any questions. FitCheck operates as an LLC to minimize risk but prioritize flexibility, and it is based in Silicon Valley in California due to the abundant amount of technology and artificial intelligence experts.